Marketing the Innovation

Once the Office of Industry Engagement has determined that your innovation has commercial potential, we will work with you to establish the best commercialization strategy. Industry Engagement has created strong relationships with industry and will work with you to develop a targeted list of potential licensees. Studies have shown that a large percentage of all licenses granting rights to academic innovations are executed with a company known by one or more of the inventors; therefore, your contacts can be extremely useful. It can take months or even years to find the right licensee for your innovation, but the benefits are well worth the investment. The technology transfer process enables Georgia Tech innovations to make a positive impact on our society.

Once a potential licensee has expressed interest in your innovation, Industry Engagement will put in place the appropriate non-disclosure agreements and begin licensing negotiations.