Inventors at Georgia Tech have developed an easy-to-use system that allows researchers to capture valuable data through the widely used medium of SMS. The new system begins with a configurable web interface that can be set up by the researcher to specify questions, recipients, and scheduling of the questions. After the parameters are set, the subjects receive an SMS, or text message, that is sent through email. This removes any carrier restrictions there may have been if the questions were sent strictly through text message. The researcher then receives the response in the form of an email. Once the responses are received through email, they are recorded in a secure database. Finally, the researcher has access to a virtual dashboard that is linked to the database. From the dashboard, the research can sort and create various visualizations with the data that has been captured.
- Captures critical data through widely used SMS systems
- Easy to set up and use for any type of research and audience
- System contains the research process from initial subject entry to analyzing the data
- Universal subject access, not carrier dependent
- Cost-effective uses in healthcare and advertising
- Healthcare sector – Because the system encapsulates the entire research process from start to finish, the concern of sensitive patient information is nearly non-existent compared to alternative methods
- Any research area that would benefit from real-time SMS responses and an aggregation tool
- Advertising and marketing fields in order to gain real-time feedback on products and campaigns
With over 91% of adults in the United States owning a cell phone, short messaging systems (SMS), or texts, have become an integral part of everyday life. Up until now, there had not been an accessible, user-friendly way to capture crucial data, such a healthcare or other areas of research, through SMS.